Involvement in Online Crowdsourcing Communities
نویسندگان
چکیده
The recent rise of online communities significantly transforms the ways of social interactions and information exchange. Individuals’ voluntary community involvement contributes to growth and success of these online communities by creating economic and social values to individuals and to the community. Motivated by this phenomenon, this research investigates how community involvement impacts a member’s peer-recognition and task performance within an online crowdsourcing community. We collected secondary data from the discussion forums of a crowdsourcing platform that focuses on data analytics projects. Our results reveal several important findings. First, community involvement improves both peer-recognition and performance ranking of a member in the community. Second, as a symbol of social status, peer-recognition is found to be negatively associated with performance ranking in the competitive setting. Our findings offer strategic implications to solvers, seekers, and designers of online crowdsourcing communities, as well as other professional online communities.
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